electronics wholesale drop shipGoogle global R & D director Qie Xiaohu we want to know

Google global R & D director Qie Xiaohu we want to know ,an idea is how to break out of the cocoon, eventually developed into the best products .Behind this and how technology and thoughts ?We want to know ,growth on the road of cooperation ,collision and harvest .
Sina Technology is introduced for science and technology lecture series of interviews ,hoping to get away from the noise of the battle for the soul of the enterprise ,IT .relationresultGoogle advertising system the technology behind the media sources :interview of sina science and technology subject :relationresultAsthe world Internet companies ,Google per second for more than $1000 in revenue .
The Google advertising system plays an important role in .Google advertising system how to develop and come, and what to rely on technical support ?This period science and technology began to talk about Google advertising technology and behind the engineer .
relationresultGuests:relationresultGoogleglobal R & D director Qie Xiaohu , relationresultInteractive communication:relationresultMore about Googleadvertising technology problems with @ Qie Xiaohu ( micro-blog ) direct interaction .
relationresultTrackingdynamic Google please pay attention to the official micro-blog @ Google blackboard newspaper ( micro-blog ) .relationresultThis period thewonderful hotspot :relationresult-Google a quarterly earnings of nearly billion per second ,producing more than 1000 U.
S. dollars of income .While the company for the vast majority of products are available free of charge ,make money on Google advertising system .relationresult-Google originally designed advertising system ,from the Amazon to earn just enough money to buy a few bottles of beer .
relationresult-2002, Google advertising system appeared in the development of a historic turning point,buy china electronicsMuch more practical Jixing DBG002 digital scanner sale 880-IT168 Office Zone Sk, including 1 by showing second price sealed auction 3 pay 2 introducing quality scoring system .
Google ad rank = maximum cost per click x ad quality score .relationresult-many Google advertisement engineers are millionaires club member .To obtain this title implies ,the Engineer for the wrong bring Google millions of dollars over loss .
But no one was fired .relationresult-mistake-proofing :Firefighters + autopsy report .relationresult-mass storage system, a machine learning system ,real-time matching system ,Google advertising system three modules .
relationresult-Google now has tens of thousands of machines for mass storage ,but also not rich used truck to buy large amounts of waste memory, set up a large number of cheap hardware + high quality software solutions .
relationresultThe followingare the opening text in science and technology :relationresultGoogle adrank = maximum cost per click x ad quality score , relationresultSinascience and technology :Hello ,this is Meng Hong of sina science and technology ,today we talk about Google topic .
Google familiar with us ,is a very profitable company ,the second quarter of fiscal revenue of $about 9000000000 ,$about 200000000000 in market value approximation .Provide free service for how the company will make so much money ?Today about the company behind the secret to making money .
We go to the company is Google R & D director Qie Xiaohu ,we welcome tiger .relationresultQie Xiaohu:very happy and everybody exchange .relationresultSinascience and technology: as mentioned above Google why to make money? ,electronica chinaCP+2012 Nikon headquarters informal discussion recording digital SLR camera second, relationresultQie Xiaohu:Google the company to provide a lot of free services ,such as search ,maps ,email etc.
.At the same time, Google also offers a very strong network marketing platform .Google has more than 97% sales revenue from advertising platform made of, is the main source of advertising .
relationresultSina science and technology:Google in advertising on exactly what kind of products ?relationresultQie Xiaohu:Google products into the keyword advertising ,affiliate advertising ,advertising is the familiar products ,in the Google engine search, will see the search advertising ,when the user clicks will be directed to advertisers page .
relationresultAdvertisersguide is extended to a search page of the product ,the user will take time to browse page read e-mail ,including changing video .08 years to further improve the display of product line ,mobile Internet platform is very important for the development direction ,at last year completed the acquisition of AdMob ,very optimistic about the mobile Internet as an advertising platform for the development of future .
relationresultSinascience and technology :we will think of advertising in the ranking problem ,in terms of Google ,their advertisements ranking is calculated how ?relationresultQie Xiaohu: This is a verygood question ,is the core of Google confidential .
Not all secrets revealed to you ,can be simply summarized .Google ranking is based on the quality score of the second price sealed auction system .Cite a simple example ,the Google auction system ,in accordance with the user is willing to pay the highest click cost as the ranking factors .
relationresultAs we all know,in the usual process of auctions ,if I am very interested in an article ,willing to pay a price to buy this item .In the advertising marketing platform ,the articles can be imagined as a keyword ,such as I was a flower shop flowers for me is ,I am willing to products and services to show search before ,each click is willing to pay per click ,willing to bid for 2 dollars .
relationresultYou area flower company ,you are on this keyword is very interested in are you willing to make a money, the traditional auction is in accordance with the price of high ranking .
Google auction process, the biggest difference is introduced into the bidding quality scoring mechanism, ranking ads quality score on the inside is a important factor ,quality scores by a variety of factors measured .
Including its text ,and keyword matching degree, advertisers webpage quality ,as well as the user in the advertiser website the browsing results conversion rate will row in which .The final ranking is the highest click costs and advertising quality score that is comprehensive ,machine the results ,without any artificial success inside, is very fair system .
relationresultJustas examples ,we two are flower auction ,we price higher than you ,introducing a quality score ,I sell plastic flower website ,when the user clicks the flowers ,to my website found not sold flowers are all plastic flowers ,not what he wants ,electronics wholesale drop ship,he hits after the user experience is not very good our system will send these ,learning ,and to the ad quality score modify .
Then after a period of time ,the system found my ad quality score is 1 ,your ad quality score is 3 points ,you are selling flowers to the thing that the user .relationresultUsing avery simple formula ,two bucks I quality score is 1 points ,you bid three dollars ,I integrated quality is 3 points ,I will rank in front of you .
relationresultThe original Googleadvertisement profit only enough to buy a few bottles of beer , relationresultSina science and technology:Google advertising system is more mature, the Google system can not start is mature .
Tiger very early to join Google team to do the system ,the better understanding of the advertising system ,how to start doing such a system ?relationresultQie Xiaohu:Google advertising products to today is very perfect business model ,it is not the first day of molding .
Google has also been a very long continuous exploration and improvement process ,wholesale electronics prices,in fact, from the beginning, Google on how to make money on the Internet without a clear idea of the beginning stage ,Google also undertook many exploration, there are many examples of failure .
relationresultFrom its establishment in 1999,Google in 2000 began to design a product such as advertisement platform ,at that time the Internet is mostly display window advertising ,you can see websites beating picture .
Google did not take this form ,because this form of advertising on the user experience is poor ,because he didn and user browsing webpage content related ,window is difficult to be turned off .
relationresultGoogleto take a very simple text advertisement form ,displayed on the search page narrow search pages .Start targeted advertisement ,advertising content and search keywords ,which is the first step .
relationresultBut at that time,for such a complex system ,how to make it success we have very clear ideas .The first example ,the first attempt we search site, on Amazon books are recommended .
When users search keyword and a book ,we automatically point the Amazon website links, the user through the buying process ,we can get into the Amazon ,this system was not very successful ,finally to earn money ,can only buy a few bottles of beer .
relationresultThis advertisement systemgets very big challenge ,2000-2001 Internet into massive bubble ,many advertising budget slashed ,our sales team to customer calls, to purchase advertising space ,keyword advertising ,every 1000 words price negotiation ,finally signing a contract .
relationresultAfter the Internet bubblethese advertisers get very big impact ,this time Google the center shifted to small and medium-sized customers ,in 2000 launched a self-service .At that time in the Google home page released very little information, if you have a credit card for 5 minutes ,you can Google shows your ads .
This product self-service is successful products ,issued for a period of time that there are a lot of small and medium-sized customers use the products .Our advertisers group is bigger and bigger ,until today, small and medium-sized customers and personal customers or we constitute Google advertising system on the largest source of income .